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UEU » Undergraduate Theses » Manajemen Posted by [email protected] at 06/01/2020 16:21:10 • 953 Views
PENGARUH KESADARAN MEREK, KUALITAS PRODUK, DAN PERIKLANAN TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE SAMSUNG (STUDI KASUS PENGGUNA HANDPHONE SAMSUNG DI WILAYAH KEBON JERUK, JAKARTA BARAT)Created by :
Haruni Al Farizy ( 201511406 )
Subject: | PEMASARAN HANDPHONE PENJUALAN | Alt. Subject : | MARKETING HANDPHONE SALES | Keyword: | KESADARAN MEREK KUALITAS PRODUK PERIKLANAN |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran merek, kualitas produk dan periklanan terhadap keputusan pembelian (studi kasus di wilayah kebon jeruk, Jakarta Barat. Variabel independen terdiri dari kesadaran merek, kualitas produk dan periklanan, variabel dependen terdiri dari keputusan pembelian. Populasi dalam penelitian ini adalah orang yang berada di wilayah kebon jeruk, jakarta barat dengan teknik pengambilan sampel dengan menggunakan metode purposive sampling, metode yang di gunakan dalam penelitian ini adalah metode asosiatif dan penelitian ini menggunakan Teknik Analisis Regresi Linier Berganda.
Hasil penelitian ini menunjukan bahwa kesadaran merek, kualitas produk dan periklanan berpengaruh secara positif dan signifikan terhadap keputusan pembelian handphone samsung di wilayah kebon jeruk, Jakarta Barat.
Contributor | : |
- Prof.Dr.Lia Amalia,S.E.,M.M
| Date Create | : | 06/01/2020 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-201511406 | Collection ID | : | 201511406 |
Source : Undergraduate Theses of Management
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @Perpustakaan Universitas Esa Unggul 2020
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-kesadaran-merek-kualitas-produk-dan-periklanan-terhadap-keputusan-pembelian-handphone-samsung-studi-kasus-pengguna-handphone-samsung-di-wilayah-kebon-jeruk-jakarta-barat-14039.html
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